Everyone, please think of your biggest personal goal. For real-- you can take a second. You've got to feel this to learn it. Take a few seconds and think of your personal biggest goal, okay? Imagine deciding right now that you're going to do it. Imagine telling someone that you meet today what you're going to do. Imagine their congratulations, and their high image of you. Doesn't it feel good to say it out loud? Don't you feel one step closer already, like it's already becoming part of your identity?
请⼤家想想 你们最⼤的⼈⽣⽬标。 实际的⼈⽣⽬标。你得想⼀会⼉。你有感觉知道你的⽬标。 花⼏秒钟想想⼈⽣最⼤的⽬标，好么？ 想象⼀下，⽴马做出决定 你将要做的事情。 想象⼀下，告诉你今天遇到的⼈你将要做什么 想象他们的祝贺 和你在他们眼中的英伟形象。 ⼤声说出来是不是⼗分爽？ 你是不是觉得更进⼀步了 貌似这已经成为你⾃⼰的⼀部分？
Well, bad news: you should have kept your mouth shut, because that good feeling now will make you less likely to do it. The repeated psychology tests have proven that telling someone your goal makes it less likely to happen. Any time you have a goal, there are some steps that need to be done, some work that needs to be done in order to achieve it.
嗯，坏消息：你最好闭嘴， 因为你的⾃我感觉良好， 在现实中反⽽使你不太容易实现⽬标。 许多⼼理测试已证明 告诉别⼈你的⽬标反⽽使⽬标不能实现。 任何时候在你有个⽬标时， 你得按计划做些⼯作 来实现这个⽬标。
Ideally you would not be satisfied until you'd actually done the work. But when you tell someone your goal and they acknowledge it, psychologists have found that it's called a "social reality." The mind is kind of tricked into feeling that it's already done. And then because you've felt that satisfaction, you're less motivated to do the actual hard work necessary.
理想状况下，除⾮你实际地做些⼯作，你才会满⾜， 但是当你告诉别⼈你的⽬标，⼤家也承认你的⽬标， ⼼理学家发现，这被称为⼀种社会现实。 思维定势让你有种感觉到你的⽬标已经达到。 然后，因为你感到满⾜感， 你不那么积极地做 实际需要的艰苦⼯作。
So this goes against conventional wisdom that we should tell our friends our goals, right? So they hold us to it. So, let's look at the proof. 1926: Kurt Lewin, founder of social psychology, called this "substitution." 1933: Wera Mahler found when it was acknowledged by others, it felt real in the mind. 1982, Peter Gollwitzer wrote a whole book about this, and in 2009, he did some new tests that were published.
这观点和传统观点背道⽽驰， 我们应该告诉我们朋友们关于我们的⽬标吗，对吗？ 他们⿎励我们实现⽬标，对。我们来看看这个证明。 1926年，社会⼼理学的创始⼈库尔特·勒温 称这个为“替代”。1933年，伟拉马勒发现 当你的⽬标被别⼈承认，在你脑⼦⾥就好⽐这已经实现了。 1982年，⽪特哥尔维策尔关于此写了⼀本书， 在2009年， 他公布了⼀些新的实验证明。
It goes like this: 163 people across four separate tests. Everyone wrote down their personal goal. Then half of them announced their commitment to this goal to the room, and half didn't. Then everyone was given 45 minutes of work that would directly lead them towards their goal, but they were told that they could stop at any time. Now, those who kept their mouths shut worked the entire 45 minutes on average, and when asked afterward, said that they felt that they had a long way to go still to achieve their goal. But those who had announced it quit after only 33 minutes, on average, and when asked afterward, said that they felt much closer to achieving their goal.
⽐如这个： 163个⼈进⾏4组不同测试-- 每个⼈写下他们各⾃的⽬标， 然后⼀半实验的⼈在房间⾥宣布他们的⽬标承诺， 另⼀半⼈保守⽬标。 接下来每个⼈有45分钟来⼯作， 他们可以努⼒⼯作直⾄实现他们的⽬标， 但他们在任何时候也可以停下来⼯作。 那些不泄漏⽬标的⼈ 平均⼯作了整整45分钟， 在这之后的访问， 他们感到他们为了实现⽬标还有很长的⼀段路要⾛。 但是那些宣布⽬标的⼈们 平均⼯作⼤约33分钟后就放弃了， 当被问及时， 他们感到快要接近⽬标了。
So if this is true, what can we do? Well, you could resist the temptation to announce your goal. You can delay the gratification that the social acknowledgment brings, and you can understand that your mind mistakes the talking for the doing.
所以如果这是事实， 我们会怎样做？ 好吧，⼤家可以抵制住宣布⽬标的诱惑。 ⼤家可以延迟这种 社交承认带来的满⾜。 ⼤家明⽩脑⼦会把 说的当成做的来替代。
But if you do need to talk about something, you can state it in a way that gives you no satisfaction, such as, "I really want to run this marathon, so I need to train five times a week and kick my ass if I don't, okay? "So audience, next time you're tempted to tell someone your goal, what will you say? Exactly! Well done.
但是如果你的确要谈论⼀些⽬标， 你说到这些⽬标时 不带有任何满⾜感， 例如，“我的确想要跑马拉松， 所以我需要每周训练5次， 如果我做不到，就踢我的屁股吧？”所以观众们，下⼀次当你试图告诉别⼈你的⽬标时， 你会说什么？ 完全正确，做对了。（对你的⽬标缄默，闭住嘴。保守秘密。）
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